About Me
My name is Kevin Spears, and I work at the intersection of software and digital strategy.
Over the past several years, I’ve spent time in product evaluation, systems optimization, and marketing strategy — both as a consultant and behind the scenes of product launches and internal SaaS teams.
I built this site as a way to share insights from that work — not to promote trends, but to help others make thoughtful, well-informed decisions about the tools they use.
Why You Are Here?
There are too many voices in this space offering opinions without experience, promoting tools they haven’t used, and writing with conversion in mind - not context.
I don’t chase launches. I don’t push commissions. I review products based on utility, long-term impact, and actual use cases.
If I write about a tool, it’s because I’ve worked with it - in campaigns, in client projects, or in live environments where performance matters.
What I Care About
Function over flash – Tools should work in practice, not just in theory
Long-term thinking – Software should fit your systems, not break them
Respect for your time – My writing is concise, direct, and honest
Whether you're refining your marketing stack, evaluating new software, or just looking for a grounded opinion.
I’m here to offer something quieter, clearer, and (I hope) more useful.
My Personal Message
If you have a question, suggestion, or want to connect about a project - I’m open to thoughtful conversations.
Whether you're building something interesting, looking for input on a tool, or want to collaborate on a content piece, feel free to get in touch.